Mention karry what will you think of?
Chery brand, the production of yo-yo, elegant van, etc.Believe that many people split impression is only stay in this.In the past few years, in the minivan market under the background of the overall decline in sales, karry some low profile, in this brand and don’t have much bright eye.Until January this year, karry K50 with new products returned to the line of sight of people, let a person suddenly understand, originally karry over the years is reserved.With a divine comedy in the lyrics to describe karry last year, is “I planted a seed, now long out of the fruit”.Of course K50 favored by the market, whether the “apple”, it is still difficult to predict.
Karry K50 located in 7 wide-body multi-function compact MPV, will be available on 27 January.
In recent years, due to the overall upgrade traditional micro guest user, minicar market there has been a large change, for a class of new market segment – compact MPV.Since 2013, compact MPV usher in explosive growth, sales of nearly 1 million units in 2014, occupies about 40% of the traditional minicar market, in the future, compact MPV will also further traditional minivan market.
Traditional minivan products is primarily about 30000 yuan, for small soho low-end minivans, business owners, on behalf of the models is changhe plough, changan star, wuling light, etc., the main function is to load the goods, and small production tools.However, as the target customer for the improvement of economic income, the change of the automobile consumption environment, consumer demand for this type of product from simple pure production of transport, produce more balancing the needs of household, under this background, the wuling macro light S, changan boediono as representative of compact MPV because on the basis of traditional minivan to upgrade the appearance of the product, comfort, make it have better comfort and larger space, the relative advantages of the fashionable appearance, and thus won the favor of consumers, high MPV market growth, after a growth rate of SUV segment.
Currently on the market, however, the compact MPV is still a technology based on traditional minivan, still exist on modelling “box type” micro modelling shadow, front and leaf spring in rear chassis makes the ride comfort, noise, etc also have a certain gap and cars, while still using front coil after the drum brake disc and minivan, also exist in the security hidden danger.
Karry K50 followed chery automobile V positive development system, with car technology and standards, after more than three years to build a product.To compact MPV from design, to ride comfort, handling, interior process, safety standards, upgrade smart technology configuration, etc.
Karry K50 span larger target customer groups, according to the official, is “give priority to with 20-40 years old, young, intellectual, pay attention to the fashion and quality of life, ‘practical family as the core of the crowd.”
Appearance, K50 overall modelling design adopts the new “front sharp”, compared with the similar models, K50 look more fashionable, fine workmanship, completely can’t see traces of traditional minicars.
In terms of body size, K50 has 4450 * 1760 * 1760 mm, the dimensions of the compact MPV belong to the standard height, length and 2755 mm wheelbase more let K50 have leading level with models of flying in space.Three rows of seats inside the car can be any combination, the third row seat removable, meet the demand of different space.
Karry K50 lineage for car, chery cars more than 10 years of manufacturing experience and mature technology platform, interior craft is exquisite, with makings fastidious.On deep shallow interior style, make the car warm color to move more prominent family sweet feeling, plus the instrument panel, door handles, etc in chrome plated adornment article foil, reveal fashionable young style.
Whole vehicle using multiple intelligent configuration, in order to control the convenience as the center, equip
ed with multi-function steering wheel, electric lift window, before/after 7 inch LCD screen (contain no movement navigation, reverse imaging, the radio) close configuration, such as multi-functional rearview mirror, according to the compass, pressure value, time value, avant-garde style of science and technology.
On the drive form and suspension using karry K50 adopted commonly used car front precursor and the torsion beam and a half after the independent suspension, front the layout of the precursor to omit the shaft device, the effective expansion of interior space utilization, at the same time due to get rid of the noise and vibration from the shaft, combined with the chassis of the flat design to reduce the wind resistance coefficient, in-car noise reduction is more significant;At the same time, the front precursor design to be able to give a more positive reaction to the pilot operation.In addition, because the engine close to the drive wheels, high efficiency and power transfer to comply with the demand of the mainstream consumer market economy car.
Motivation, karry K50 adopted 1.5 L displacement ACTECO – SQRD4G15 engine, the engine was awarded the title of “national top ten engine” that has millions of users engine testimony.Equipped with ats, MT gearbox, the highest peak torque of 140 n, m, the maximum power of 80 kw, hundreds of kilometers of fuel consumption, 6.9 L can achieve countries Ⅳ/V emission standard.
K50 whether market success, accepted by the broad masses of customers, also look at the manifestation of post-marketing on January 27th.But for now, the car in terms of product, the sincerity is dye-in-the-wood.